Maximizing the Value of an IP Patent
Martin Renkis is the Vice President of Technology Architecture at Johnson Controls, the global leader in smart, healthy, and sustainable buildings. In his role, he leads collaborations with partners, customers, and vendors to bring security as a service platforms to the global market. Martin is the former Founder and CEO of Smartvue Corporation, an IoT video and surveillance SaaS platform acquired by Johnson Controls in 2018. As a serial entrepreneur, innovator, and inventor, he has over 75 patents in IoT, cloud, ML, and video. Martin supports entrepreneurship as a Master Mentor at Vanderbilt University and a Mentor at Nashville Entrepreneur Center.
Here’s a glimpse of what you’ll learn:
- Martin Renkis shares his entrepreneurial journey in intellectual property (IP)
- How investors perceive IP
- The value of a patent portfolio and strategies for building one
- How patent technologies help investors allocate their portfolios
- Johnson Controls’ patent program and IP investment efforts
- Martin’s family history of innovators and his mission to educate people about IP
In this episode…
Do you have an innovative idea you’d like to take public? When obtaining the rights to an invention, it’s necessary to file an IP (intellectual property) patent. So, what do you need to know about this type of license, and how can you obtain one?
According to serial entrepreneur and inventor Martin Renkis, it’s crucial to acquire multiple patents to protect each idea related to your invention. For this reason, he recommends developing a portfolio to maximize the value of your product. Martin emphasizes the importance of strategizing and forecasting each patent to optimize your portfolio and create a product roadmap. With patent technologies such as Neo IP and Patent Forecast, you can allocate your portfolio, determine the value of your patents, and hone in on a specific category for your product.
In today’s episode of Own Your Zone Podcast, JiNan Glasgow George sits down with Martin Renkis, VP of Technology Architecture at Johnson Controls, to discuss filing for an IP patent. Martin explains the value of a patent portfolio and strategies for building one, how patent technologies help investors allocate their portfolios, and how investors perceive IP.
Resources Mentioned in this episode
- JiNan Glasgow George on LinkedIn
- JiNan Glasglow George
- Neo IP
- JiNan Glasgow George’s Email: jinan@neoipassets.com
- Patent Forecast
- Martin Renkis on LinkedIn
- Johnson Controls
Sponsor for this episode…
This episode is brought to you by Neo IP, where we help companies increase their valuation and protect their business through strategic business planning and intellectual property protection.
At Neo IP, we provide corporate and legal services to help companies manage risk, develop portfolios, and monetize their IP assets.
We believe intellectual property is a valuable business asset with exceptional potential. Neo IP is here to protect that.
Learn more about Neo IP at https://www.neoipassets.com/
If you’d like to talk more about your business needs, email us at admin@neoipassets.com.