Operational Strategies for an Effective Sales Culture
In this episode of the Own Your Zone Podcast, JiNan Glasgow George talks with Ryan K. Johns, Founder and Principal of RK Johns Consulting, about developing effective sales strategies to deliver value to your customers. Ryan shares advice for building relationships and identifying customer needs, his company’s change management framework, and tips for fostering a flourishing sales culture.
Ryan K. Johns is the Founder and Principal of RK Johns Consulting, a global people and revenue operations consulting firm that leverages science, psychology, and micro-learning to optimize cultural performance. As an Air Force veteran and minority-owned business founder, he is also the Head of Corporate Strategy at Central Metric and the CEO of World Bridge Military Partners. With nearly two decades of leadership experience in both private and government sectors, Ryan is adept at operationalizing change management initiatives by aligning business and people strategies.
Here’s a glimpse of what you’ll learn:
- Ryan K. Johns shares his background in sales
- How Ryan consults sales teams on communicating and aligning with customer value
- Advice for building relationships and identifying customer needs
- RK Johns Consulting’s change management framework
- Ryan’s experience at the 2022 Venture Atlanta conference
- Tips for fostering a flourishing sales culture
In this episode…
When selling a product or service, sales leaders often place too much emphasis on advertising and demonstration, which impedes and devalues the process. So, how can you create an effective sales culture to deliver value to your customers?
When identifying and understanding customer needs, it’s essential to align your product or service to their value system. This necessitates clear, open dialogue and relationship building. Sales consultant Ryan K. Johns has developed a four-pillar framework for fostering a thriving sales culture. By analyzing your sales process, technologies, and talent acquisition and optimizing business strategies, you can establish a methodology that addresses customers’ unique demands and use cases.
In this episode of the Own Your Zone Podcast, JiNan Glasgow George talks with Ryan K. Johns, Founder and Principal of RK Johns Consulting, about developing effective sales strategies to deliver value to your customers. Ryan shares advice for building relationships and identifying customer needs, his company’s change management framework, and tips for fostering a flourishing sales culture.
Resources mentioned in this episode:
- JiNan Glasgow George on LinkedIn
- JiNan Glasgow George
- Neo IP
- JiNan Glasgow George’s Email: jinan@neoipassets.com
- Patent Forecast
- Ryan K. Johns on LinkedIn
- RK Johns Consulting
- Central Metric
- The LeaderShift towards Functional Know-How: The Leadership Enablement Toolbox by Ryan K. Johns
Sponsor for this episode…
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